Content Strategy & Editorial Operations Leader

I lead content strategy, editorial operations and search for publications built to last.

Digital publishing founder · Content operations · SEO and AI search (AEO)

Since 2007 I’ve built and run a five-publication technology network, led up to 35 writers/editors at peak and written more than 3,000 of the network’s 6,000+ articles. At its peak the network reached about 7–8 million monthly pageviews.

Or email me at hello@aseemkishore.com

Aseem Kishore

Selected results

Since 2007

Nearly two decades

Building and operating digital publications since 2007.

~7–8M

Monthly pageviews at peak

The publication network reached approximately 7–8 million monthly pageviews at its peak.

Up to 35

Writers/editors at peak

Recruited and managed a remote team of up to 35 writers/editors.

6,000+

Articles across the network

Including more than 3,000 I wrote myself.

5

Major technology publications

Built and operated five audience-specific technology publications.

Selected work

Case studies

How the work was organized, what I decided, and what it produced.

Digital marketing & search

Organic-first growth for owned publications

For nearly two decades my marketing job has been growing an audience I owned, not renting one. Search was the main front door, and advertising, affiliate relationships and email turned that audience into a business. Today the same discipline applies to AI search: be the clearest, most trustworthy answer to a real question.

How I work

  • Start with intent. Pick topics from real reader problems and search demand, then decide whether the publication should own them.
  • Brief before writing. Audience, intent, angle and what the piece should not try to be.
  • Edit for the answer. Clear steps, accurate details and a point of view, which is what both readers and answer engines reward.
  • Measure, then act. Review performance after publishing and decide whether to update, consolidate or stop.
  • Maintain the archive. Refreshes, pruning and internal linking across a 6,000+ article library.
  • Use AI where it helps. AI speeds research and drafting; editorial standards decide what’s worth publishing and what accuracy bar it has to clear.

Proof

  • Five publications since 2007
  • About 7–8M monthly pageviews at peak
  • 6,000+ articles across the network (3,000+ written by me)
  • Up to 35 writers/editors at peak

Portfolio

Publications and products

Five technology publications, the company that operates them, and PositionTracker.

Publication

Online Tech Tips

Active

The flagship publication, started in 2007 while I was still working in IT. It began as a place to document troubleshooting work and became the first property in a multi-publication network.

Founder and Editor-in-Chief

Publication

Help Desk Geek

Active

The second publication in the network, positioned around troubleshooting rather than general tech curiosity. HDG is where editorial discipline shows up as brevity, sequence, and respect for the reader’s time.

Founder and Managing Editor

Publication

Switching to Mac

Active

Launched to give Apple coverage its own desk instead of folding it into a general technology site. The name started with migration; the publication grew into ongoing Apple-ecosystem education.

Founder and Editor-in-Chief

Publication

The Back Room Tech

Active

The technical publication in the network. TBRT exists so IT-specific work does not get flattened into consumer how-tos, and so consumer sites do not pretend to be sysadmin desks.

Founder and Managing Editor

Publication

Xbox Advisor

Active

The newest publication in the network. Xbox Advisor extends the same editorial model into gaming: a defined audience, a defined desk, and standards that still apply when the subject is entertainment.

Founder and Owner

Product

PositionTracker

Live

A SaaS dashboard for organizing and analyzing stock and options positions. I directed the concept, workflows, interface, and implementation using modern AI-assisted development — I do not claim to have hand-coded every line or to be a senior software engineer.

Founder — product, design, and AI-assisted development

Company

AK Internet Consulting

Active

The company through which I have operated the publication network and, more recently, offered WordPress care, workflow automation, and AI-assisted software work. The consulting catalog should not be mistaken for the full scope of the career.

Founder & Head of Digital Publishing and Content Operations

Expertise

What I do

Five areas that show up across publishing, editorial operations, search, AI, and product work.

Content Strategy

Decide what a publication should cover, what it should refuse, and how the work connects to an audience.

  • Editorial point of view
  • Editorial calendars
  • Audience research
  • Topic and keyword strategy
  • Content portfolios
  • Thought leadership
  • Long-form content
  • Content audits
  • Content lifecycle strategy
  • Content performance

Editorial Operations

Build the people, briefs, review cycles, and standards that keep quality intact as volume grows.

  • Team building
  • Writer and editor management
  • Content briefs
  • Editorial workflows
  • Review cycles
  • Quality standards
  • Contributor relationships
  • Content governance
  • Scalable publishing systems
  • Remote collaboration

Search, Distribution, and Analytics

Treat SEO as one part of a broader system for discoverability, refresh, and business results.

  • SEO
  • Search intent
  • Organic audience growth
  • Content refreshes
  • Internal linking
  • Performance analysis
  • Content distribution
  • Repurposing
  • Audience engagement
  • Revenue and business outcomes
  • AEO, GEO, and AI-search visibility

AI and Workflow Transformation

Use AI to speed research, production, and analysis without handing over editorial accountability.

  • AI content workflows
  • AI-assisted research
  • Editorial automation
  • Prompt design
  • Human review systems
  • AI adoption
  • Workflow automation
  • AI-assisted software development
  • Evaluating emerging tools
  • Responsible use of AI in content

Product and Technology

Work across publishing technology, APIs, and SaaS product development with a technical foundation.

  • SaaS product development
  • WordPress
  • APIs
  • JavaScript, HTML, and CSS
  • Vercel, Neon Postgres, Clerk, and Stripe
  • GitHub and deployment workflows
  • Financial data products
  • Technical communication

Background

Publishing, operations, and product in one career

I started publishing technology guides in 2007 and later operated the work full time through AK Internet Consulting. The job was never only writing. It was deciding what each publication should cover, recruiting and managing contributors, designing workflows, and connecting editorial choices to audience and revenue results.

Search, analytics, and content lifecycle work sat alongside editing and quality control. I used performance data to tell the difference between a weak idea, weak execution, poor distribution, and content that simply needed an update.

More recently I have applied the same systems thinking to AI-assisted research, editorial workflows, and product development, including PositionTracker, a SaaS dashboard for organizing and analyzing stock and options positions. AI can accelerate research, production, analysis, and distribution. Human judgment remains responsible for original thinking, accuracy, editorial point of view, and quality.

Writing

Selected writing

Verified bylined pieces across the publications. The full portfolio lives on the writing page.

Community

For the past several years, I have volunteered with Meals on Wheels in Maryland, delivering meals to older and disabled neighbors. The experience has reinforced that practical assistance and personal connection often matter equally: helping with an immediate need while making sure someone knows they have not been forgotten.

Current professional focus

I am currently interested in remote senior leadership and strategy opportunities involving content, editorial operations, AI-enabled workflows, knowledge systems, digital publishing, and product-oriented content.

Let’s talk

Résumé, LinkedIn, and a direct email are all one click away.