Help Desk Geek
ActiveFounder and Managing Editor
Founded
2008
LinkedIn and the AKIC about page use 2008. The existing project record listed 2009.
Website
WordPressPHPRocket.net
Overview
The second publication in the network, positioned around troubleshooting rather than general tech curiosity. HDG is where editorial discipline shows up as brevity, sequence, and respect for the reader’s time.
Intended audience
Readers who want troubleshooting help — technically curious consumers and people doing help-desk style work, not enterprise IT strategy.
Editorial focus
Short, actionable fixes for Windows, Office, browsers, accounts, and everyday software failures. The site is built around getting someone unstuck quickly.
Content strategy
I kept HDG from drifting into gadget news or enterprise architecture. The point of view is: diagnose, try the safest fix first, and explain what the reader is looking at. Content briefs and review cycles mattered here because a wrong step wastes someone’s afternoon.
Scale
A core property in the network’s 4,500+ article library and a major contributor to peak audience across the portfolio.
Team and workflow
Writers and editors worked from shared troubleshooting standards, with editing focused on accuracy, order of operations, and clarity.
Business model
Search-driven how-to inventory, display advertising, and affiliate relationships around software and tools readers already needed.
What this demonstrates
Editorial governance: what belongs on the site, how a fix should be structured, and how quality is protected at volume.