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The Back Room Tech

Active

Founder and Managing Editor

Founded

2007

The publication’s own project record and on-site history use 2007. An AKIC about timeline lists 2010.

Website

thebackroomtech.com

WordPressPHPRocket.net

Overview

The technical publication in the network. TBRT exists so IT-specific work does not get flattened into consumer how-tos, and so consumer sites do not pretend to be sysadmin desks.

Intended audience

Working IT and sysadmin readers — people who keep servers, networks, and internal tools running. Not enterprise strategy, and not consumer gadget coverage.

Editorial focus

Hands-on guides for infrastructure, Linux, Windows Server, scripting, virtualization, and the tools that show up in a real back room.

Content strategy

I kept the voice practical and environment-aware: commands, failure modes, and the difference between a lab tip and a production change. That point of view also made it the natural home for later writing about AI coding tools.

Scale

A specialized desk inside the larger 4,500+ article portfolio, aimed at a narrower and more technical reader.

Team and workflow

Contributors with hands-on technical backgrounds, edited for correctness and for not overselling a procedure.

Business model

Search and referral traffic from IT readers, with advertising and affiliate programs that fit infrastructure and software tools.

What this demonstrates

Knowing which subjects do not fit a consumer publication, and building a separate editorial home instead of diluting both audiences.

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