The Back Room Tech
ActiveFounder and Managing Editor
Founded
2007
The publication’s own project record and on-site history use 2007. An AKIC about timeline lists 2010.
Website
WordPressPHPRocket.net
Overview
The technical publication in the network. TBRT exists so IT-specific work does not get flattened into consumer how-tos, and so consumer sites do not pretend to be sysadmin desks.
Intended audience
Working IT and sysadmin readers — people who keep servers, networks, and internal tools running. Not enterprise strategy, and not consumer gadget coverage.
Editorial focus
Hands-on guides for infrastructure, Linux, Windows Server, scripting, virtualization, and the tools that show up in a real back room.
Content strategy
I kept the voice practical and environment-aware: commands, failure modes, and the difference between a lab tip and a production change. That point of view also made it the natural home for later writing about AI coding tools.
Scale
A specialized desk inside the larger 4,500+ article portfolio, aimed at a narrower and more technical reader.
Team and workflow
Contributors with hands-on technical backgrounds, edited for correctness and for not overselling a procedure.
Business model
Search and referral traffic from IT readers, with advertising and affiliate programs that fit infrastructure and software tools.
What this demonstrates
Knowing which subjects do not fit a consumer publication, and building a separate editorial home instead of diluting both audiences.