Content, SEO & AEO strategy
Give your content a clear job.
I review what your audience needs, how your existing content serves those needs and where search or AI-answer discovery creates gaps. The work starts with your actual archive, performance data and technical constraints.
For publishers and small teams deciding what to create, improve, consolidate or stop.
What we can work on
- Content inventories and audits: intent, overlap, usefulness and maintenance burden.
- Topic planning and briefs tied to real reader questions, with a clear point of view.
- SEO and AEO readiness: clear entities, source quality, page structure and internal linking.
- Refresh and consolidation priorities, with a measurement plan for the changes.
What you leave with
- A prioritized content and search plan
- Actionable briefs and refresh recommendations
- A practical measurement framework
Each engagement is scoped to the project. Deliverables, access, timing, pricing and follow-up support are agreed before work starts.
Relevant work
Case study
Building a Five-Publication Technology Network
How one troubleshooting blog became five audience-specific desks and 6,000+ articles.
- Content strategy
- Portfolio strategy
- Organic growth
Case study
Search, AI Answers and a Staged AI Content Pipeline
Organic-first content strategy, adapted for AI search, plus a staged AI pipeline that researches, drafts and checks content across several sites.
- SEO
- AEO / AI search
- AI content operations
Automation & systems
AI Content Automation Pipeline
An earlier four-property content workflow: discovery, research, review, visuals and controlled WordPress draft delivery.
Read the case studyTell me what needs to work better.
Share your current process and the outcome you want. We will map the constraints, choose a useful first step and agree how to judge the result.
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